In the simplest explanation: Provide Value.
You are taking 15 seconds out of someone’s day. Are you wasting their time or are you providing value? Be intentional, have a purpose and make it worth watching!
If you had 1 million people look at your story what would you want them to see?
Videos are a must and have the best conversion to sales. Videos let viewers build a relationship with you.
So what do you post?
It could be something funny, something personal, something beautiful, or something educational.
Just BE YOU.
Here are my top 3 out of 6 stories that I do, that get the highest DMs:
1️⃣ Entertainment stories with humour (make people laugh and they will keep watching) ex. Something that happened to you today
2️⃣ Educational (teach them something new and they will want to keep learning) ex. Your makeup routine
3️⃣ Engagement post (give people an opportunity to engage and they will participate) ex. A poll about What outfit to wear tonight
Numbers 4️⃣, 5️⃣ and 6️⃣ are in my coaching program.
In business, your goal is to get at least one DM per story. If you are then you are doing your job ✅ the more DMs you get the more your story gets put to the front of the list.
And don’t just post sales! See what works for you and what content is most popular with your following. For me it’s humour. Some of my humour / entertainment stories get 10-20 DMs.
So start being intentional with your stories and start measuring your success by the traction you get!
Keep posting every day and you will get better and better at it!
